Have a drink with: Abercrombie and Fitch
Do’s: Rifles, tweeds, pickaxes. Don’ts: flip-flops.

Ask them about: How to build a fish pond on a Manhattan rooftop

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The words “Abercrombie & Fitch” might suggest any number of things to you: overpriced t-shirts for cool kids, shady employment practices, shirtless models, or maybe the soothing feeling of being locked inside a 150-decibel cologne diffuser.

But one of today’s most vilified brands was, once upon a time, America’s most successful gear shop. Hiram Bingham used A&F as outfitters for the Yale Peruvian expeditions that revealed Machu Picchu to Western culture, and customers like Hemingway and Teddy Roosevelt were known to shop there for their rugged manly provisions of choice (not to exclude the ladies, either: Amelia Earhart liked their suede jackets).

And in the brand’s 1970’s twilight, a salty old doctor from Cleveland, Ohio found out just what Ezra Fitch meant when he offered a lifetime guarantee.

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