Drinks With Dead People

Raise a glass to history.

Tag: The Great Outdoors

The Winter Olympics

Have a drink with: The Winter Olympics
Faster, higher, stronger, colder.

Ask about: Being young and full of sin

Winter Snow

Although technically the Olympic Games have been going on since centuries B.C.E., the modern Games as we now know them began in 1896, with the competition of 241 athletes in traditional track-and-field events, wrestling, gymnastics, shooting and the like in Athens, Greece.

The Winter Games, however, are a comparatively recent addition, and did not first occur until very recently, historically speaking, in 1924 (there’s even film!). And there was at least one person who was not happy about it AT ALL, which you can read all about in an edition of the Brooklyn Daily Eagle published ninety-four years ago today:

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Abercrombie & Fitch

Have a drink with: Abercrombie and Fitch
Do’s: Rifles, tweeds, pickaxes. Don’ts: flip-flops.

Ask them about: How to build a fish pond on a Manhattan rooftop

Abercrombie_Fitch_2490

The words “Abercrombie & Fitch” might suggest any number of things to you: overpriced t-shirts for cool kids, shady employment practices, shirtless models, or maybe the soothing feeling of being locked inside a 150-decibel cologne diffuser.

But one of today’s most vilified brands was, once upon a time, America’s most successful gear shop. Hiram Bingham used A&F as outfitters for the Yale Peruvian expeditions that revealed Machu Picchu to Western culture, and customers like Hemingway and Teddy Roosevelt were known to shop there for their rugged manly provisions of choice (not to exclude the ladies, either: Amelia Earhart liked their suede jackets).

And in the brand’s 1970’s twilight, a salty old doctor from Cleveland, Ohio found out just what Ezra Fitch meant when he offered a lifetime guarantee.

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